Magical Views Ltd

Updated 11 May 2022

Magical Views Limited is operated by Magical Views Limited Ltd. It is a sonographer led service based in Wolverhampton, serving those in the local community.

Magical Views Limited provides non-diagnostic pregnancy ultrasound services to self-funding women, from six to 40 weeks of pregnancy. The range of ultrasound services provided includes three types of health check scans, three types of gender scans and three types of 4D scans, including transvaginal scans. The service completed 789 scans between April 2021 and March 2022.

The service is available to women aged 16 years and above. All ultrasound scans performed at Magical Views Limited are in addition to those provided through the NHS as part of a pregnancy care pathway.

The service has had a registered manager in post since 06 October 2020. The service was registered by CQC in October 2020. The service has not been inspected previously.

Magical Views Limited is registered with the CQC to carry out the following regulated activities:

Diagnostic and screening procedures

Updated 11 May 2022

We have not previously inspected the service. We rated it as good because:

• The service had enough staff to care for women and keep them safe. Staff had training in key skills, understood how to protect women from abuse, and managed safety well. The service controlled infection risk well. Staff assessed risks to women, acted on them and kept good care records. The service managed safety incidents well and learned lessons from them. Staff collected safety information and used it to improve the service.
• Staff provided good care and treatment. Staff worked well together for the benefit of women, advised them on how to lead healthier lives, supported them to make decisions about their care, and had access to good information.
• Staff treated women with compassion and kindness, respected their privacy and dignity, took account of their individual needs, and helped them understand their conditions. They provided emotional support to women, families and carers.
• The service planned care to meet the needs of local people, took account of women’s individual needs, and made it easy for people to give feedback. People told us they could access the service when they needed it, although this was dependent on the availability of the sonographer and did not have to wait too long for their results.
• Leaders ran services well using reliable information systems and supported staff to develop their skills. Staff understood the service’s vision and values, and how to apply them in their work. Staff felt respected, supported and valued. They were focused on the needs of women receiving care. Staff were clear about their roles and accountabilities. The service engaged well with women and the community to plan and manage services and all staff were committed to improving services continually.

Updated 11 May 2022

We have not previously inspected the service. We rated it as good because:

• The service had enough staff to care for women and keep them safe. Staff had training in key skills, understood how to protect women from abuse, and managed safety well. The service controlled infection risk well. Staff assessed risks to women, acted on them and kept good care records. The service managed safety incidents well and learned lessons from them. Staff collected safety information and used it to improve the service.
• Staff provided good care and treatment. Staff worked well together for the benefit of women, advised them on how to lead healthier lives, supported them to make decisions about their care, and had access to good information.
• Staff treated women with compassion and kindness, respected their privacy and dignity, took account of their individual needs, and helped them understand their conditions. They provided emotional support to women, families and carers.
• The service planned care to meet the needs of local people, took account of women’s individual needs, and made it easy for people to give feedback. People told us they could access the service when they needed it, although this was dependent on the availability of the sonographer and did not have to wait too long for their results.
• Leaders ran services well using reliable information systems and supported staff to develop their skills. Staff understood the service’s vision and values, and how to apply them in their work. Staff felt respected, supported and valued. They were focused on the needs of women receiving care. Staff were clear about their roles and accountabilities. The service engaged well with women and the community to plan and manage services and all staff were committed to improving services continually.